Head of Business strategy
Head of Business strategy
  • Nagpur, India
  • August 6, 2024

Hi,

 

My name is Akash Adlak, and I am writing to express my interest in the open position at your esteemed company. With over 5 years of experience in sales, marketing, and strategy, I have consistently driven growth and innovation across diverse industries. Below is a summary of my qualifications and experiences:

 

Current CTC: ₹26 LPA  

Expected CTC: ₹30 LPA (Negotiable)  

Notice Period: Immediate joining  

Willing to Relocate: Yes  

LinkedIn: [Akash Kumar Adlak](https://www.linkedin.com/in/akash-kumar-adlak-0105378a)  

Portfolio: [Portfolio](https://drive.google.com/drive/folders/19cHouWBnbhyDNaRU7c2cLUXs0L_s1bhX?usp=drive_link)

 

Education:

- MBA from Indian Institute of Management, Lucknow (GPA: 7.1/10)

- Mechanical Engineering from SRM University (GPA: 8.6/10)

 

Skills:

- Category/Product Management

- Business Development

- E-Commerce Management

- Marketing (Growth/Performance/Digital)

- Leadership

- Brand Management and Strategies

- Channel Development/Customer Acquisition

- Vendor/Key Account Management

- Sales Strategies (B2B & B2C)

 

Work Experience:

Freelancer (Marketing Consultant) (Nov 2023 - Present)

- Increased user base by 80% in 6 months through multi-channel strategies.

- Boosted monthly revenue by 50% for a fintech startup.

- Enhanced ROI by 45% for a fashion e-commerce client.

- Reduced CPA by 30% for a healthcare SaaS client.

 

Autozilla Solutions Pvt Ltd (Head of Business Strategy) (Oct 2022 - Sept 2023)

- Launched a health tech product in India, achieving 10,000 downloads in the first month.

- Improved brand recognition by 40%.

- Increased organic traffic by 70% in 6 months.

- Grew Facebook followers from 5,000 to 20,000 in 4 months.

 

Xiaomi Technology India (Product/Category Management) (Apr 2019 - Oct 2022)

- Managed key accounts including Flipkart and Amazon, resulting in a 15% increase in sales volume.

- Expanded Xiaomi's presence in retail channels, driving a 30% increase in offline sales volume.

- Achieved a 40% growth in online revenue through strategic inventory and promotional management.

 

WOne Management Consulting (Consultant) (Jan 2022 - Oct 2022)

- Developed and implemented strategies to optimize sales operations, achieving a 25% increase in revenue.

- Conducted market research and analysis for clients, leading to actionable insights and a 15% growth in market share.

- Streamlined business processes, reducing operational costs by 10%.

 

Achievements:

- Increased online sales from INR 14L to INR 1Cr monthly at Autozilla.

- Implemented a loyalty program, increasing repeat purchases by 25%.

- Enhanced service center efficiency, improving response times by 20% at Xiaomi.

- Secured financial partnerships, increasing customer purchase power by 20%.

- Led a team that boosted POS software sales by 200%.

 

Management Projects:

- Developed and executed targeted marketing campaigns for a B2B SaaS product, increasing inbound leads by 20%.

- Managed a portfolio of 20+ SKUs, achieving an annual volume of 7 million units and generating over INR 120 Cr in revenue.

 

Case Studies and Projects:

- Executed a comprehensive market entry strategy for the mobile accessory market in India, achieving rapid market penetration and significant revenue growth.

- Designed an in-store merchandising model that enhanced product visibility and sales, contributing to a 20% increase in overall revenue.

- Developed a marketing plan and vaccination awareness campaign, resulting in a 25% increase in public engagement and awareness.

 

Tools Proficiency: Google Analytics, SEMrush, HubSpot, Mailchimp, Hootsuite, Google Ads, Salesforce, Ahrefs, Tableau, Buffer

 

I am confident that my skills and experiences align with the requirements of the position, and I am excited about the opportunity to contribute to the continued success of the company. Thank you for considering my application.

 

Best regards,  

Akash Kumar Adlak  

Contact: +918668269741  

Email: aaakashadlak1993@gmail.com

Category
E-mail
Akashkumaradlak@gmail.com
Phone Number
8668269741

Education

Master of Business Administration @ Indian Institute of management Lucknow
Jun 2017 — Mar 2019

CGPA 7.1

Experience

Marketing Consultant @ Freelancer (Self Employed)
Nov 2023 — Current

1. User Acquisition: Increased user base by 80% in six months through multi-channel marketing strategies for a fintech startup.
2. Revenue Growth: Boosted monthly revenue by 50% for a fashion e-commerce client with targeted marketing campaigns and website optimizations.
3. ROI Improvement: Enhanced ROI by 45% for a B2C health tech client by optimizing budget allocation and campaign performance.
4. CPA Reduction: Reduced Cost Per Acquisition by 30% for a healthcare SaaS client using data-driven audience segmentation and ad spend optimization.
5. Content Marketing: Increased organic traffic by 70% in six months through effective content marketing strategies, boosting brand visibility.
6. Social Media Growth: Grew Facebook followers from 5,000 to 20,000 in four months for a retail client by creating engaging content and running targeted ad campaigns.
7. Brand Recognition: Improved brand recognition by 40% through consistent messaging, innovative campaigns, and strategic partnerships.
8. Loyalty Program: Designed and implemented a customer loyalty program, resulting in a 25% increase in repeat purchases.
9. Lead Generation: Generated 1,000+ qualified leads with a 20% conversion rate through targeted lead generation campaigns.
10. Analytical Expertise: Utilized tools like Google Analytics, SEMrush, and Tableau to track campaign performance and optimize marketing strategies for maximum impact.

Head of Business strategy @ Autozilla Solutions Pvt Ltd
Oct 2022 — Sep 2023

1. Sales Expansion: Increased online sales from INR 14+ L to INR 1 Cr monthly, expanding market reach to 350+ active garages.
2. Vendor Management: Onboarded 20+ new vendors, negotiating margins to increase profitability by 12%.
3. Supply Chain Optimization: Implemented supply chain improvements, reducing logistics costs by 15%.
4. Inventory Management: Optimized inventory levels, reducing stock outs by 50% and improving delivery efficiency.
5. B2B Sales Growth: Developed customized sales strategies, increasing B2B sales by 40% year-over-year.
6. B2C Strategy: Rolled out targeted promotional campaigns, driving a 35% increase in online retail sales.
7. Customer Acquisition: Implemented pricing and discount strategies, leading to a 25% rise in customer acquisition.
8. Key Account Management: Managed key accounts including Flipkart and Amazon, resulting in a 15% increase in sales volume.
9. Business Development: Secured partnerships with 10+ new retail chains and distributors, expanding market reach by 20%.
10. Operational Efficiency: Led nationwide supply planning, optimizing inventory levels and operational efficiency.

Category Manager @ Xiaomi Technology India
Apr 2019 — Oct 2022

1. Offline Channel Development: Expanded Xiaomi's presence in retail, LFR, and Modern Trade channels, contributing to a 30% increase in offline sales volume.
2. Online Revenue Growth: Managed inventory, promotional offers, and product page content on platforms like Flipkart and Amazon, achieving a 40% growth in online revenue.
3. Product Visibility: Enhanced product visibility and customer engagement, leading to a 25% increase in online sales.
4. Sales Volume Achievement: Managed sales operations for 250+ SKUs, achieving 650 Cr revenue online and 470 Cr revenue offline.
5. Market Share Strategy: Strategized category growth through detailed sales planning, market insights, and competitive analysis.
6. P&L Management: Oversaw P&L management and Annual Operating Plan (AOP), ensuring 20%+ profitability.
7. New Product Introductions: Successfully launched multiple new products through comprehensive market research and competitor benchmarking.
8. In-Store Merchandising: Designed an effective in-store merchandising model, increasing product visibility and sales.
9. Vaccination Awareness Campaign: Led marketing and vaccination awareness campaigns, boosting engagement and awareness.
10. Strategic Partnerships: Established partnerships with financial and logistics partners, enhancing service offerings and reducing costs.

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